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JioHotstar Merges JioCinema and Hotstar

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a day ago

Summary

The merger brings together the vast libraries of both platforms, offering users a single destination for their streaming needs. Existing JioCinema subscribers will transition to JioHotstar once their current subscriptions expire.

Key Points

JioHotstar will offer hundreds of thousands of hours of local content, over 100 TV channels, and movies and TV shows from various international studios.
The merged platform aims to reach more than 500 million users in the country, making it one of the largest streaming services globally.

Why It Matters

The consolidation reflects the difficulties foreign media groups have faced in India's price-sensitive market, where local content and affordable pricing are key to success.

Author

Manish Singh

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