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Shein Relaunches in India

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5 hours ago

Summary

Shein has relaunched in India after a nearly five-year absence due to diplomatic tensions. The company will operate under stringent conditions that give Reliance control over operations and data. Shein is initially offering delivery in select cities including New Delhi, Bengaluru, and Mumbai.

Key Points

Shein's new app for India allows customers to access fast-fashion products with no delivery fees on any order.
The company has agreed to unprecedented oversight measures, including regular security audits by government-approved cybersecurity firms.
Shein plans to expand its delivery services across India 'very soon', according to the app description.

Why It Matters

The relaunch of Shein in India marks a significant return for the fast-fashion platform and a major departure from Reliance's traditional strategy of incorporating brands into its flagship Ajio fashion app.

Author

Manish Singh

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