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Startups Join Super Bowl Ad Roster

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15 hours ago

Summary

Startups like RAMP, OpenAI, Hims and Hers, Poppi, and Papaya Global are joining the Super Bowl ad roster. These commercials aim to grab attention, showcase brand personality, and drive website traffic. The move allows startups to flaunt their prowess and gain bragging rights.

Key Points

RAMP's commercial features Eagles' star Saquon Barkley buried in a mountain of expense reports
OpenAI is making its television ad debut at this year's Super Bowl
Hims and Hers is running its first-ever Super Bowl ad, which criticizes the makers of approved weight-loss drugs

Why It Matters

The move allows startups to gain exposure, drive website traffic, and showcase their brand personality.

Author

Rebecca Szkutak, Mary Ann Azevedo

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