Summary
The Swiss canton of Basel-Stadt printed flyers with typos, leading to a costly solution to fix the issue. Instead of re-printing, they bought the domain containing the mistake for $1,000.
Key Points
The Swiss canton of Basel-Stadt printed 100,000+ flyers with incorrect URLs
The mistake was in the country code top-level domain (ccTLD) of '.ch' being omitted
Buying the domain and setting up a redirect was cheaper than re-printing new flyers
Why It Matters
This article highlights the importance of attention to detail, especially when dealing with technology. In this case, it may have seemed like a minor mistake, but it had significant consequences.
Author
Paul Sawers