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Cathy McPhillips·marketingaiinstitute.com·· 3 min read

MAICON 2026: Proving ROI for Agentic Marketing

ai intermediate

TL;DR

Prove AI investments are worth it by establishing baselines before deployment

Sandy Carter is set to reveal the harsh truth about marketing leaders' AI investments at MAICON 2026. Half of companies running AI in production can't measure its ROI, and that's not just a problem – it's a missed opportunity. Carter will show marketers how to move past pilots and prove value by establishing baselines before deployment.

MAICON 2026: Proving ROI for Agentic Marketing — ContentBuffer article

Key Takeaways

  • •Measure something before you automate anything
  • •Define 'better' as a number and name the person who signs off
  • •Pick one workflow, write down what it costs today, and track its ROI
aimarketingmaicon2026
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Originally published by Cathy McPhillips on marketingaiinstitute.com. Summarized by ContentBuffer.

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