Apple Adds AI Search Engines to Safari

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3 days ago

Summary

Apple is looking to add AI-powered search engines to its Safari browser, potentially replacing Google as the default search engine. The move follows a decline in searches on Safari, which Apple's Senior Vice President of Services Eddy Cue attributes to increased use of AI.

Key Points

Apple is considering adding AI-powered search engines from OpenAI, Perplexity, and Anthropic to its Safari browser
The move aims to replace Google as the default search engine on Safari
Eddy Cue attributes the decline in searches on Safari to increased use of AI

Why It Matters

This move highlights Apple's efforts to diversify its search options and adapt to changing user behavior.

Author

Aisha Malik

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