BeReal Gets Real with Advertising

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8 days ago

Summary

BeReal, a social media app popular among Gen Z users, is launching advertising in the US. The company has appointed Ben Moore from TikTok to lead its US team. BeReal will offer in-feed ads and full-day brand takeovers. The move aims to monetize the app's popularity.

Key Points

BeReal plans to launch a full US advertising platform, including in-feed ads and full-day brand takeovers.
Ben Moore, previously of TikTok, has been appointed to lead BeReal's US team focused on sales, partnerships, and growth.
The app claims to have 40 million monthly active users worldwide, with 85% being Gen Z.

Why It Matters

BeReal's entry into the advertising market is significant as it aims to monetize its popularity among Gen Z users. The move also highlights the growing importance of social media platforms in reaching this demographic.

Author

Amanda Silberling

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