ContentBuffer

X Sues Advertisers Over Boycott

•

a day ago

Summary

X sues multiple advertisers, including Twitch and Nestlé, alleging a 'systematic illegal boycott' of its advertising platform. The lawsuit claims that the boycott has harmed X's business, resulting in decreased revenue and ad prices.

Key Points

X alleges that at least 18 GARM-affiliated advertisers stopped purchasing ads on Twitter between November and December 2022.
The lawsuit claims that the majority of X's advertising revenue comes from small- and medium-sized businesses that are not GARM members or clients of GARM-member advertising agencies.
X is suing multiple advertisers, including Twitch, Nestlé, Abbott Laboratories, Colgate, Lego, Pinterest, Tyson Foods, and Shell.

Why It Matters

The lawsuit highlights concerns about the impact of ad boycotts on social media platforms and the importance of ensuring a level playing field for all advertisers.

Author

Anthony Ha

More Headlines

Shein Relaunches in India

Shein has relaunched in India through a partnership with Reliance's retail chain, nearly five years after it was banned amid diplomatic tensions between New Delhi and Beijing. The new app, developed and launched by billionaire Mukesh Ambani's Reliance Retail, marks the firm's significant return to one of Asia's largest retail markets ahead of its much-anticipated public listing later this year.

EU AI Act Compliance Deadline: What's at Stake?

The European Union's AI Act officially went into effect on August 1, with a first compliance deadline set for February 2. The act aims to regulate the use of artificial intelligence (AI) in various sectors, including consumer applications and physical environments. Companies that fail to comply with the act may face fines.

Dub: Influencer-Backed Investing App

Dub, a new investing app, aims to revolutionize the way people invest in the stock market. By allowing users to follow and copy the trades of experienced investors, Dub hopes to make investing more accessible and less intimidating for beginners. The app also provides risk scores, returns, and stability metrics to help users make informed decisions.

OpenAI Announces ChatGPT Deep Research Feature

openai has announced the launch of its latest ai-powered research tool, chatgpt deep research. this feature enables users to conduct in-depth analysis and generate well-cited outputs, revolutionizing the way we approach research and knowledge discovery.

TikTok's Potential U.S. Ban Has Sparked a Flurry of Features

The potential ban of TikTok in the US has led to a flurry of features, including one for Bluesky focused on photos and a news reader for the fediverse. This comes as Flipboard's new app Surf adds its own video feed, personalizing it to each individual user.

Venture Debt Funding: A Double-Edged Sword for Startups

As venture debt funding continues to rise, startups are facing increasing pressure to sell or shut down. With the majority of lenders having troubled companies in their portfolio, it's becoming more challenging for startups to secure funding. Many startups will have no choice but to sell for a low price or shut down this year.

Tech Is Upbeat About More Companies Going Public This Year

tech is upbeat about more companies going public this year as shein, general atlantic, and oyo prepare for ipos. shein filed confidentially to go public in the u.k. in 2024 but met resistance from lawmakers there. the company was last valued at $45 billion in 2024. general atlantic confidentially filed to go public in 2023 but has not provided any updates since then. oyo, backed by softbank, confidentially filed for an ipo in india in march 2023 and is reportedly planning to file again this year.

Musk Takes Over Government Agencies

Elon Musk's Department of Government Efficiency (DOGE) has reportedly taken over multiple government agencies, including the Office of Personnel Management, Treasury Department, and General Services Administration. This unprecedented power grab allows DOGE to access sensitive payment systems and personal data.

India Announces New $1.15 Billion Fund for Startups

The Indian government has announced a new $1.15 billion fund for startups, aimed at boosting tech innovation in the country. The fund builds on earlier startup funding programs and will have an expanded scope compared to previous initiatives.

AI And The Future Of Work

The advent of cloud computing and distributed digital infrastructure has enabled employees to leverage AI agents for deeper productivity. This paradigm shift empowers individuals to become managers of AIs, leading to a new era of entrepreneurialism and increased productivity.

As Elon Musk's X Sees a Decline

As Elon Musk's X sees a decline, Mastodon, Bluesky, and Threads social networks are gaining popularity. Mastodon has over 10 million registered users, while Threads has over 100 million daily active users.

Week in Review: Meta AI Can Now Use Your Facebook and Instagram Data to Personalize Its Responses

Meta AI has announced that it can now use Facebook and Instagram data to personalize its responses. This new ability could be used for a variety of applications, including customer service and marketing. The feature uses natural language processing (NLP) and machine learning algorithms to analyze the user's behavior and preferences on Facebook and Instagram, and then generates personalized responses.

Adobe's Chief Strategy Officer Joins A24

Adobe's chief strategy officer Scott Belsky has announced he will be joining indie movie studio A24. Belsky joined Adobe in 2012 and served as executive vice president of design and emerging products before leaving briefly to become a VC at Benchmark. He is set to partner with A24, supporting the world's best storytellers.

Musk's Team Granted Access to US Treasury Payments System, Raises National Security Concerns

US Senator Ron Wyden is warning that Elon Musk's team being granted access to the US Treasury's payment system poses a national security risk. The system handles trillions of dollars in federal funds, including Social Security and Medicare benefits.