Summary
Figma sends cease-and-desist letter to Lovable over 'Dev Mode' term; this is not just a trademark dispute but also a bigger competitor cracking its knuckles at a pesky upstart; Figma has not sent cease-and-desist letters to other tech companies over the term, like Microsoft, because their products are in a different category of goods and services.
Key Points
Figma successfully trademarked the term 'Dev Mode' last year
Lovable is using the term 'Dev Mode' for its no-code AI startup
This marks the beginning of a tech industry feud between competitors Figma and Lovable
Why It Matters
The tech industry feud between Figma and Lovable highlights the importance of trademark protection in the competitive world of technology.
Author
Julie Bort