Fivetran Acquires Census

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11 hours ago

Summary

Fivetran acquires Census to offer reverse ETL solution, enabling customers to transfer data out of databases and into operational tools. The acquisition is expected to strengthen Fivetran's position in the market.

Key Points

The acquisition will enable Fivetran to offer a comprehensive end-to-end data movement solution
Census' reverse ETL platform will allow customers to transfer data from databases into operational tools
Fivetran and Census share many of the same customers, making the acquisition a strategic move

Why It Matters

The acquisition is significant as it allows Fivetran to strengthen its position in the market by offering an end-to-end data movement solution

Author

Rebecca Szkutak

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