Bezos-Backed EV Startup Slate Auto's Low-Cost Pickup Truck Spotted in Wild

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8 days ago

Summary

Slate Auto's low-cost electric pickup truck is designed to be affordable, with a price tag of around $25,000. The company plans to upsell customers on customization and accessories. A trademark application for the phrase 'WE BUILT IT. YOU MAKE IT' has been filed.

Key Points

The truck is simply styled, with a grille that somewhat resembles the one on the modern-day Ford Bronco Sport.
Slate Auto's head of exterior design had a short stint at Rivian before coming to the secretive startup.
The company plans to sell the truck at a low price and make money through customization options.

Why It Matters

This move by Slate Auto could disrupt the electric vehicle market, making affordable EVs more accessible to consumers.

Author

Sean O'Kane

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