Meta CEO Zuckerberg on Facebook Being Beaten by TikTok

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3 days ago

Summary

Meta CEO Mark Zuckerberg admits Facebook is struggling to compete with TikTok, which has surpassed YouTube for average watch time in the US. Other Meta execs agree, citing TikTok's short-form video content, ranking capabilities, and creation tools as key factors in its success.

Key Points

TikTok has become the default discovery engine, surpassing Facebook in popularity
Meta is struggling to compete with TikTok's shared context and user engagement
Other social apps like Twitter, iMessage, Snap, YouTube, Reddit, and Discord are also eating into Facebook's growth

Why It Matters

The rise of TikTok highlights the importance of adapting to changing user preferences and competition in the tech industry.

Author

Sarah Perez

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