Netflix Building New Search Experience

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13 hours ago

Summary

Netflix is building a new search experience using AI to improve discovery and recommendation. The goal is to provide more value to members and find bigger audiences for its titles.

Key Points

The new search experience will be based on generative technologies to help people find different titles.
Improving discovery and recommendation is important for Netflix, as only 1% of traffic comes from popular titles that dominate conversation.
Netflix has been testing the new AI-powered search with select customers in Australia and New Zealand.

Why It Matters

The new search experience aims to provide more value to Netflix members and find bigger audiences for its titles, which is crucial for the company's growth and success.

Author

Ivan Mehta

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