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Perplexity's Super Bowl Contest Boosts Downloads

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7 hours ago

Summary

Perplexity's social media contest saw a 50% increase in mobile app installs, with early estimates indicating 45,000 downloads on Sunday. The contest helped users familiarize themselves with how Perplexity's AI search works and increased its ranking in the U.S. App Store.

Key Points

Perplexity's social media contest encouraged users to download its mobile app and ask at least five questions during the Super Bowl game
The contest resulted in a 50% increase in mobile app installs, with early estimates indicating 45,000 downloads on Sunday
Perplexity's strategy helped users familiarize themselves with how its AI search works

Why It Matters

This campaign showcases the effectiveness of social media contests in increasing mobile app installs and driving user engagement

Author

Sarah Perez

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