Summary
X to sell dormant handles; bidding starts at $10,000; potential earnings of over $500,000; new revenue stream for the company
Key Points
The 'handle inquiry' process will allow verified organizations to bid on abandoned usernames.
The minimum bid will start at $10,000 and may range up to over $500,000.
X aims to generate another revenue stream through this move.
The new revenue stream could encourage active users to keep posting if they don't want their handle to become dormant.
Why It Matters
This move highlights X's efforts to diversify its revenue streams and capitalize on the value of its unused usernames.
Author
Sarah Perez