🔒Apple Changes Data Use Rules for Personalized Ads
Your favorite apps might get more personalized ads soon
TL;DR
Apple will align its consent requests for third-party and own apps, giving developers more freedom. This could lead to higher revenue through personalized advertising.
Apple is changing its rules on how app providers can use user data for personalized advertising, aligning them more closely with competition law. Developers should care because this shift gives them more flexibility in combining necessary requests while potentially increasing ad revenues from personalized ads. The Bundeskartellamt's decision affects Apple's ATTF framework and involves removing discouraging symbols and wording for third-party apps' consent prompts.
Key Points
Bundeskartellamt declared Apple's commitments binding on September 19th, 2023
Third-party apps must now obtain user consent for data use under ATTF rules
Apple will remove discouraging symbols and wording in third-party app prompts
App publishers can explain the significance of personalized advertising to users
The Bundeskartellamt exchanged views with BfDI and BayLDA on this issue
Why It Matters
If you're running a third-party app funded by ads, Apple's new rules could mean more freedom in how you request user consent. This might lead to higher ad revenue through personalized advertising but requires careful handling of user data under German and European law.
Frequently Asked Questions
Why does this matter?
If you're running a third-party app funded by ads, Apple's new rules could mean more freedom in how you request user consent. This might lead to higher ad revenue through personalized advertising but requires careful handling of user data under German and European law.
What happened?
Apple will align its consent requests for third-party and own apps, giving developers more freedom. This could lead to higher revenue through personalized advertising.
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