💰Apple Hikes iPhone Prices by $100, Discontinues iPhone 17 Pro
Apple raises iPhone prices, drops older models
TL;DR
Apple has raised prices for existing iPhone models by $100, with international markets seeing a 20.5% increase. The iPhone 17 Pro and 17 Pro Max are discontinued, while the new iPhone 18 and Duo are unveiled.
Apple has just raised prices for existing iPhone models by $100, with international markets seeing a 20.5% increase. This unusual move, where older models typically get cheaper, is a direct response to rising component costs, especially memory and storage chips. This hike affects developers and businesses relying on older iPhone models, impacting their budget and device management strategies. The new iPhone 18 starts at $799, iPhone 17e at $699, iPhone 17 at $899, and iPhone Air at $1,099. The price increase takes effect today, with prices visible on Apple's online store.

Key Points
Apple raises prices for existing iPhone models by $100, with international markets seeing a 20.5% increase.
The iPhone 17 Pro and 17 Pro Max are discontinued, replaced by the new iPhone 18 and Duo.
The new iPhone 18 starts at $799, iPhone 17e at $699, iPhone 17 at $899, and iPhone Air at $1,099.
The price increase takes effect today, with prices visible on Apple's online store.
Apple's Upgrade program allows customers to spread the cost of an iPhone through manageable monthly payments.
Why It Matters
If you're managing a fleet of iPhones for a business, the $100 price hike and discontinuation of the iPhone 17 Pro and 17 Pro Max could impact your budget and device management strategies. The new pricing strategy reflects the global shortage of memory and storage chips, affecting not just Apple but also cloud providers and AI companies building massive data centers.
Frequently Asked Questions
Why does this matter?
If you're managing a fleet of iPhones for a business, the $100 price hike and discontinuation of the iPhone 17 Pro and 17 Pro Max could impact your budget and device management strategies. The new pricing strategy reflects the global shortage of memory and storage chips, affecting not just Apple but also cloud providers and AI companies building massive data centers.
What happened?
Apple has raised prices for existing iPhone models by $100, with international markets seeing a 20.5% increase. The iPhone 17 Pro and 17 Pro Max are discontinued, while the new iPhone 18 and Duo are unveiled.
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