💰Apple Introduces New EU App Store Business Terms
EU developers face new fees and rules
TL;DR
Apple has introduced new business terms for European Union app developers, reducing complexity but increasing commission rates. The changes follow a €500 million fine for non-compliance with the Digital Markets Act.
Apple just announced new EU App Store business terms aimed at simplifying developer agreements while complying with the Digital Markets Act (DMA). Developers will face varying commission rates depending on their payment methods: 26% for In-App Purchase, dropping to 15% after a year; 20% for alternative payments, reduced to 10%; and 15% for web-based purchases. The changes take effect October 1st, alongside a €500 million fine for non-compliance with the DMA through 2025. Epic Games calls this move 'junk fees,' while BEUC warns that developers might pass on costs to consumers.
Key Points
New business terms take effect October 1st for EU app developers
In-App Purchase commission starts at 26%, drops to 15% after a year
Alternative payment processing incurs 20% commission, reduced to 10%
Web-based purchases attract 15% commission, down to 10% for qualifying devs
Apple fined €500 million for non-compliance with DMA through 7/31/2025
Why It Matters
If you're an EU developer using Apple's In-App Purchase, your first-year commission is now 26%, dropping to 15% after a year. For alternative payment methods, the rate starts at 20%, reducing to 10%. These changes could impact pricing strategies and consumer costs, especially if developers pass on fees.
Frequently Asked Questions
Why does this matter?
If you're an EU developer using Apple's In-App Purchase, your first-year commission is now 26%, dropping to 15% after a year. For alternative payment methods, the rate starts at 20%, reducing to 10%. These changes could impact pricing strategies and consumer costs, especially if developers pass on fees.
What happened?
Apple has introduced new business terms for European Union app developers, reducing complexity but increasing commission rates. The changes follow a €500 million fine for non-compliance with the Digital Markets Act.
Comments
Be the first to comment
Enjoyed this article?
Get it daily. 7am. Free. Reads in 5 minutes.
Join 3,263 builders reading daily.