📱Apple Unveils iPhone Ultra and Pro Models at Media Event
iPhone Ultra and Pro Models: $2k+ and Folding
TL;DR
Apple's media event showcases the iPhone Ultra, a folding variant priced over $2,000, alongside a Pro model. Both will hit shelves in September, while the base iPhone 18 is delayed to early next year due to manufacturing costs.
Apple's media event kicks off today, featuring the launch of the iPhone Ultra, a folding variant with a price tag over $2,000. The Pro model is also on the agenda, set to go on sale later this month. The base iPhone 18, however, won't arrive until early next year due to rising manufacturing costs and a memory crisis. Developers and tech enthusiasts will be watching for new capabilities enabled by Siri AI, which will be integrated into the new iPhones and Apple Watches. The event will also highlight the latest chips and on-device AI, secure computing, and battery optimization features.

Key Points
Apple's media event begins at 10 am Pacific, 1 pm Eastern, and 6 pm in the UK.
iPhone Ultra, a folding variant, is priced over $2,000 and will be available in September.
Pro model iPhone will also be announced and go on sale in September.
Base model iPhone 18 delayed to early next year due to manufacturing costs.
New Apple Watches and Watch Ultra models will be showcased alongside iPhones.
Why It Matters
Developers and tech enthusiasts will be interested in the new AI capabilities and chip features in the iPhone Ultra and Pro models. The $2,000 price tag for the Ultra model is a significant point of discussion, as it sets a new standard for premium smartphones. The delay of the base model iPhone 18 highlights ongoing challenges in manufacturing and supply chain management.
Frequently Asked Questions
Why does this matter?
Developers and tech enthusiasts will be interested in the new AI capabilities and chip features in the iPhone Ultra and Pro models. The $2,000 price tag for the Ultra model is a significant point of discussion, as it sets a new standard for premium smartphones. The delay of the base model iPhone 18 highlights ongoing challenges in manufacturing and supply chain management.
What happened?
Apple's media event showcases the iPhone Ultra, a folding variant priced over $2,000, alongside a Pro model. Both will hit shelves in September, while the base iPhone 18 is delayed to early next year due to manufacturing costs.
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