📉Bluesky Loses Over Half Its Users Since Late-2024 Peak
Bluesky's user base is in freefall, but why?
TL;DR
Bluesky has lost over half its monthly active users since late-2024's peak, with daily and mobile usage also declining. Despite adding new features like AI tools, the app's stickiness rate remains low at 29%. X and Threads continue to grow.
Bluesky's mobile app saw a significant drop in monthly active users (MAUs) from over 22 million in Q4 2024 to just under 11 million in Q2 2026. Daily active users fell by 25% year-over-year, signaling a broader trend of user disengagement. Despite launching new products like Attie and focusing on AT Proto for multiple social apps, Bluesky's stickiness rate remains at 29%, indicating low daily-to-monthly conversion rates. Meanwhile, competitors X and Threads are seeing growth in their user bases.
Key Points
Bluesky's mobile MAUs dropped from 22.1 million in Q4 2024 to 10.7 million in Q2 2026, a decline of over 52%.
Daily active users fell by 25.6% year-over-year to around 3 million in July, indicating lower user engagement.
Bluesky's stickiness rate is roughly 29%, showing low daily-to-monthly conversion rates despite new product launches like Attie.
Projects like BlackSky and Eurosky are growing on AT Proto, while some apps have found early traction but not enough to stem Bluesky's decline.
X remains a major player with around 302 million monthly active users in June 2026, despite a slight drop from the previous year.
Why It Matters
Bluesky's user base has shrunk by more than half since late-2024. Despite adding new features and focusing on AT Proto for multiple social apps, daily-to-monthly conversion rates remain low at 29%. This trend highlights the challenges in sustaining user engagement over time, especially against competitors like X and Threads.
Frequently Asked Questions
Why does this matter?
Bluesky's user base has shrunk by more than half since late-2024. Despite adding new features and focusing on AT Proto for multiple social apps, daily-to-monthly conversion rates remain low at 29%. This trend highlights the challenges in sustaining user engagement over time, especially against competitors like X and Threads.
What happened?
Bluesky has lost over half its monthly active users since late-2024's peak, with daily and mobile usage also declining. Despite adding new features like AI tools, the app's stickiness rate remains low at 29%. X and Threads continue to grow.
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