💰Discovery+ Hikes Subscription Prices: Ad-Free Now $12
Ad-Free Discovery+ Now $12 a Month
TL;DR
Discovery+ raised its ad-free subscription price to $12 from $10 for new subscribers, while ad-based plans rose to $7 from $6. Current users get 30 days' notice before the hike.
Discovery+ has bumped its ad-free subscription price to $12 per month for new users, up from $10, and ad-based plans now cost $7, up from $6. This change took effect immediately for new subscribers, with existing users receiving 30 days' notice starting with bills issued as of November 12. The price increase reflects a regular evaluation to ensure the service's content and experience align with its value. With Discovery+ already profitable since 2023 and boasting 24 million subscribers in 2022, the hike is a strategic move to maintain service quality and content variety. The combined service of Paramount+, Discovery+, and HBO Max will be pricey, but the higher prices aren't linked to the merger.
Key Points
Ad-free Discovery+ plan for new subscribers now $12 per month, up from $10.
Ad-based plans for new subscribers increased to $7 from $6.
Current subscribers will receive 30 days' notice before the new prices take effect.
The price hike took effect immediately for new subscribers starting November 12.
Discovery+ has increased its prices three times since its launch in 2012.
Why It Matters
If you're a Discovery+ subscriber, your bill just went up unless you're on an ad-based plan. The $12 ad-free price hike affects new users immediately, while existing subscribers get a grace period. This move reflects Discovery+'s strategy to maintain high-quality content and service, but it's a tough pill to swallow for those on a tight budget.
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