🚫EFF Leaves X After 20 Years: Decreasing Returns and AI's Impact
EFF Ditches X Amid Declining Traffic and AI Shifts
TL;DR
The Electronic Frontier Foundation (EFF) has left the X platform after nearly two decades. The move comes as EFF's posts on X saw a significant drop in impressions from 50-100 million per month in 2018 to around 2 million per month in 2024.
The Electronic Frontier Foundation (EFF) has announced its departure from the X platform, ending nearly two decades of presence. According to EFF's social media manager Kenyatta Thomas, leaving X wasn't a decision made lightly. The organization cited decreasing returns from its posts as the primary reason for the move. In 2018, EFF's tweets on Twitter garnered between 50 and 100 million impressions per month. However, by 2024, their 2,500 posts on X generated around 2 million impressions per month. This decline is part of a broader trend affecting publishers, with many organizations leaving X due to concerns over Elon Musk's leadership and the platform's shift towards AI-driven content. The EFF will continue to maintain a presence on other social media platforms like Facebook, Instagram, TikTok, YouTube, and elsewhere on the open web.
Key Points
EFF's posts on Twitter saw between 50-100 million impressions per month in 2018
By 2024, EFF's 2,500 posts on X generated around 2 million impressions per month
X post views have declined to less than 3% of what a single tweet delivered seven years ago
Why It Matters
For developers and tech leads, this shift highlights the importance of adapting to changing user behaviors and platform policies. As AI usage continues to rise, it's crucial to consider how these changes impact traffic and engagement on social media platforms.
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