📈ElevenLabs CEO: $600M ARR, and Bots Should Say They're Bots
TL;DR
ElevenLabs CEO Mati Staniszewski says the voice AI company is pacing $600M in ARR and is reportedly valued at $22B. He argues businesses should disclose AI callers for now and says he will trade gross margin for market share.
ElevenLabs CEO Mati Staniszewski says the voice AI company is pacing $600M in ARR and is reportedly valued at $22B. He argues businesses should disclose AI callers for now and says he will trade gross margin for market share.

Key Points
ARR is pacing at $600M, with 55%+ from classic enterprise and the rest from SMBs, developers and creators
Klarna runs first-line phone support for 35M US customers on ElevenLabs; Deutsche Telekom, Cisco and Adobe are also customers
Staniszewski says open-weight models are fine for informational calls, but frontier models still win where refunds or authentication are involved
Poland's health system uses ElevenLabs agents to cut an 18% appointment no-show rate
On an IPO, reportedly eyed for 2028, he would only say the company is preparing the foundation
Why It Matters
The model-vs-app line is blurring: Decagon trained on ElevenLabs and now competes with it. Voice AI builders should plan for margin compression and a disclosure rule that could arrive before the market expects agents on the line.
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