💸Evernote Doubles Top Tier to $250 a Year, Users Revolt

Your Evernote bill just doubled. Time to decide.

Evernote just made its most expensive plan cost $250 a year, and some existing subscribers are getting bumped from $130. That's roughly double, and it lands on people who have paid for years. The catch? Evernote isn't alone. Plex lifetime passes went from $75 in 2012 to $250, and Quicken, Robokiller, and Inkdrop have each doubled their individual plans. If you live in Evernote for notes, docs, or dev snippets, this changes your budget math. Check your renewal date and compare the cost against alternatives before the next charge hits. Evernote's own numbers explain the move. Before the 2023 acquisition, new user registrations fell 23% in 2021, 23% in 2022, and 20% in 2023. Since then, registrations rose 29% in 2024 and 20% in 2025, and average revenue per monthly active user hit 2.5 times its 2022 level. The company also shipped over 150 product updates in 2025 and released v11 in 2026. Worth watching: whether long-tenured customers, who averaged 7.2 years of tenure at acquisition, stay put or start shopping around.