🚨FIFA World Cup Branded With 93K Unhealthy Ads
Unhealthy Brands Dominate FIFA World Cup
TL;DR
During the FIFA World Cup, over 93,000 unhealthy food and drink ads were broadcast, reaching nearly 6 billion viewers. Unhealthy brands dominated, with 65,722 appearances alone.
Over 93,000 visible appearances of brands promoting unhealthy food, drink, alcohol, gambling, and speculative products were recorded during the FIFA World Cup. This exposure was unavoidable for viewers, with harmful product branding appearing in every match and visible during 39.3 hours of live play. If you're a viewer in a country where such advertising is restricted or illegal, you were still exposed to these brands through FIFA's match footage shared globally. The sheer scale of branding embedded throughout tournament broadcasts makes exposure to unhealthy food, alcohol, and gambling brands both omnipresent and unavoidable for viewers.
Key Points
Over 93,000 unhealthy food and drink ads were broadcast during the FIFA World Cup.
Unhealthy brands accounted for 65,722 appearances, more than seven in ten.
The research analyzed 172.6 hours of live play across 104 matches.
Nearly six billion people engaged with the tournament, exposing them to harmful products.
A familiar soft drink brand accounted for 21,893 logos, the highest number.
Why It Matters
If you're a viewer in a country where unhealthy food and drink, alcohol, gambling, or cryptocurrency ads are restricted or illegal, you were still exposed to these brands through FIFA's match footage shared globally. The sheer scale of branding embedded throughout tournament broadcasts makes exposure to unhealthy food, alcohol, and gambling brands both omnipresent and unavoidable for viewers. FIFA's decision to share footage without virtual board replacement technology means that viewers in countries where these products are unlicensed or illegal are still exposed to harmful advertising.
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