🚀Flipboard Acquires Graze, Expanding Feed-Building Tech
Flipboard buys feed-building tech, expands beyond Bluesky
TL;DR
Flipboard acquires feed-building startup Graze, expanding its reach beyond Bluesky to the AT Protocol. This move could change how users curate and monetize feeds.
Flipboard has acquired Portland-based feed-building startup Graze, integrating its technology into its new app, Surf. Graze's tools enable users to build, customize, and monetize feeds on the AT Protocol, which has seen over 41 billion posts sent to 12 million people since its launch 21 months ago. The acquisition allows Flipboard to offer more personalized and monetizable feed experiences, with 60% of Graze's traffic already monetized through contextual ads. Feed creators can earn up to 70% of ad revenue, making it a viable source of income for content curators.
Key Points
Flipboard acquires Portland-based startup Graze, integrating its feed-building tech into its Surf app.
Graze has sent over 41 billion posts to 12 million people since its launch 21 months ago.
Graze's technology allows users to build, customize, and monetize feeds on the AT Protocol.
60% of Graze's traffic is monetized through contextual ads, with feed creators earning up to 70% of revenue.
The acquisition is a small deal, with Graze having raised only $1 million and having just two team members.
Why It Matters
If you're building feeds on the AT Protocol, this acquisition could change how you monetize your content. With Flipboard's backing, feed creators can earn up to 70% of ad revenue, making it a viable source of income. However, the 7,000 feeds on Graze's platform will need to adapt to Flipboard's integration, potentially altering the monetization landscape for smaller creators.
Frequently Asked Questions
Why does this matter?
If you're building feeds on the AT Protocol, this acquisition could change how you monetize your content. With Flipboard's backing, feed creators can earn up to 70% of ad revenue, making it a viable source of income. However, the 7,000 feeds on Graze's platform will need to adapt to Flipboard's integration, potentially altering the monetization landscape for smaller creators.
What happened?
Flipboard acquires feed-building startup Graze, expanding its reach beyond Bluesky to the AT Protocol. This move could change how users curate and monetize feeds.
Comments
Be the first to comment
Enjoyed this article?
Get it daily. 7am. Free. Reads in 5 minutes.
Join 3,337 builders reading daily.