🚗Ford Launches Privacy Site as Only 14% of Drivers Understand Their Car Data

Your Ford data settings just got a lot easier to find

Ford wants you to actually understand what its cars collect. The automaker is launching a public website that explains its vehicle data practices, shows customers how to change data-sharing settings, and spells out why it asks for access in the first place. If you build or work with connected-vehicle software, this is a signal worth tracking. Ford's pitch is that customers should see the value before they opt in, and that opting out has a cost: some modern features become inaccessible. The controls have existed for years. The new part is the explanation layer, plus a commitment that vehicle health and driving habit data won't go to data brokers. The numbers behind the push are blunt. Only 14% of U.S. customers fully understand what data their vehicle collects, and some automakers sell that data to third parties without customers noticing. Ford says the site will also support R&D for future technologies and give drivers better real-time maintenance information. The catch is that Ford is still asking for data, so the trust test is whether those settings stay easy to find.