🚗GM and Ford Scale Back EV Hype
EV enthusiasm wanes at GM and Ford
TL;DR
General Motors and Ford are talking less about their electric vehicles, with fewer mentions on earnings calls. Both companies have delayed or scrapped some EV plans.
GM and Ford are scaling back the hype around their electric vehicles (EVs). GM's CEO emphasized 'quality over quantity,' while both firms have altered, delayed, or abandoned EV projects. In Q2 2026, GM dropped mentions of EVs from 82 to just 21 on its earnings calls. Ford is also backing away from some large investments in the space.
Key Points
General Motors' CEO said 'quality counts more than quantity,' shifting focus from sheer volume of EVs.
Ford's first serious mass-market EV was the Mustang Mach-E, which debuted in late 2019.
GM spent over 100 references to electric vehicles on each of its last two earnings calls in 2020.
Stellantis traditionally lagged behind U.S. counterparts but now holds comprehensive earnings calls twice yearly.
Ford's new 'Universal Electric Vehicle' platform is scheduled for next year, with a midsize pickup truck first.
Why It Matters
If you're tracking EV investments or planning your own electric vehicle purchases, GM and Ford's shift in focus could impact future product launches. This change reflects broader industry trends and potential shifts in consumer expectations.
Frequently Asked Questions
Why does this matter?
If you're tracking EV investments or planning your own electric vehicle purchases, GM and Ford's shift in focus could impact future product launches. This change reflects broader industry trends and potential shifts in consumer expectations.
What happened?
General Motors and Ford are talking less about their electric vehicles, with fewer mentions on earnings calls. Both companies have delayed or scrapped some EV plans.
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