🚨Google Ads Campaign Spends Double Daily Budget on Android Installs
Google Ads campaign spent twice the daily budget on installs
TL;DR
A Google Ads campaign for an Android app spent double its daily budget, reporting 21 installs, but only 13 were genuine. The rest were old versions installed elsewhere, with bots watching ads and installing from saved copies.
A Google Ads campaign for an Android app spent CA$80 daily, double its CA$40 budget, reporting 21 installs. However, only 13 were genuine, with 20 being old versions installed elsewhere, despite devices claiming Google Play as the installer. Each device opened the app once, spent zero seconds, and never returned. The campaign resulted in 56 installs over two weeks, with 33 following the same pattern. Google counts a view followed by an install as a conversion, leading to more ads being sent to bot farms. This highlights the need for developers to scrutinize their analytics and adjust campaign goals to avoid wasting budget on bots.
Key Points
Campaign initially spent little due to a target cost per install of $1.50.
Campaign spent CA$80 daily, double the CA$40 budget, reporting 21 installs.
20 installs were old versions installed elsewhere, despite claiming Google Play.
Campaign resulted in 56 installs over two weeks, with 33 following the same pattern.
7 additional installs came from countries the campaign wasn't targeting.
Why It Matters
If you're running a Google Ads campaign for an Android app, this is a wake-up call. The campaign's analytics showed 21 installs, but only 13 were genuine, with 20 being old versions installed elsewhere. This highlights the need to adjust campaign goals to avoid wasting budget on bots. Developers must scrutinize their analytics and ensure their campaigns are targeting real users.
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