📈How AI Startups Inflate ARR to Win Billion-Dollar Rounds
TL;DR
AI startups are inflating ARR by counting signed-but-undeployed contracts, with some claiming $100M when only a fraction comes from paying customers. Spellbook CEO Scott Stevenson called it a scam on X on May 22, and investors told TechCrunch they know of inflated nine-figure claims.
AI startups are inflating ARR by counting signed-but-undeployed contracts, with some claiming $100M when only a fraction comes from paying customers. Spellbook CEO Scott Stevenson called it a scam on X on May 22, and investors told TechCrunch they know of inflated nine-figure claims.

Key Points
Spellbook CEO Scott Stevenson flagged the practice on X, May 22, 2026
Some startups report $100M+ ARR while only a fraction is from currently paying customers
Inflated figures often fold in contracts not yet deployed, sometimes years from go-live
Investors told TechCrunch they know of at least one nine-figure inflated claim
Why It Matters
ARR is the headline metric for AI valuations; if it is routinely padded, late-stage rounds are pricing off numbers that do not reflect cash.
Quick Facts
Frequently Asked Questions
Why does this matter?
ARR is the headline metric for AI valuations; if it is routinely padded, late-stage rounds are pricing off numbers that do not reflect cash.
What happened?
AI startups are inflating ARR by counting signed-but-undeployed contracts, with some claiming $100M when only a fraction comes from paying customers. Spellbook CEO Scott Stevenson called it a scam on X on May 22, and investors told TechCrunch they know of inflated nine-figure claims.
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