📺Instagram Lets Creators Post 90-Minute Videos and Link Clips Back to Them

Your Reels might soon become full-length TV episodes

Instagram is letting creators upload videos up to 90 minutes long, and they can now link short clips straight back to the full version. The feature is called Series, and some creators already have it. Meta is also testing it on TV screens. If you make video for a living, this changes your funnel. A Reel can become the trailer for a full episode instead of a dead-end view. Meta is also building a phone-as-remote and social TV features, so your audience can see what their friends are watching. That's the bet: discovery happens on mobile in the morning, and the binge happens on the big screen that night. The obvious comparison is IGTV, which launched in 2018 and was shut down a few years later. Its vertical-only format never connected with viewers. Series is built around horizontal long-form for TV while keeping vertical clips for mobile discovery. Meta hasn't shared usage or revenue numbers yet, so treat this as a feature to test, not a proven channel.