📺Instagram TV App Adds Disappearing Stories and Horizontal Videos
TV App Gets a Big Upgrade for Longer Content
TL;DR
Instagram's smart TV app now supports disappearing stories, horizontal videos, and longform content. Creators can start making episodic series to engage users on larger screens.
Instagram has rolled out new features in its TV app, including support for disappearing Stories and horizontal videos with YouTube-like aspect ratios. This move is aimed at increasing user engagement by encouraging creators to produce longer-form content like microdramas. Instagram's massive user base of 3 billion monthly users positions it well for this pivot, but the challenge lies in getting creators to shift from shortform content to polished series.
Key Points
Instagram's smart TV app is available on Amazon Fire TV, Google TV, and Samsung Smart TVs.
Users can watch disappearing Stories and horizontal videos similar to those on YouTube.
Instagram plans to develop longform content and episodic series with creators starting soon.
Microdramas are a booming business expected to hit $14 billion by the end of 2023.
Creators need to produce polished series for Instagram's TV app to succeed.
Why It Matters
If you're an influencer or content creator on Instagram, this change could mean more opportunities to reach a wider audience with longer-form content. However, the shift requires significant changes in production and distribution strategies.
Frequently Asked Questions
Why does this matter?
If you're an influencer or content creator on Instagram, this change could mean more opportunities to reach a wider audience with longer-form content. However, the shift requires significant changes in production and distribution strategies.
What happened?
Instagram's smart TV app now supports disappearing stories, horizontal videos, and longform content. Creators can start making episodic series to engage users on larger screens.
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