📊Looker Usage Dives as Homegrown HTML Dashboards Soar
Looker's days are numbered as homegrown HTML dashboards take over
TL;DR
Looker's usage is down 33% as a homegrown HTML dashboard solution gains traction. The dashboards, built on Snowflake and dbt, now have more users than Looker.
Looker's usage has dropped by a third as a homegrown HTML dashboard solution built on Snowflake and dbt has taken off. The dashboards, initially a side project, now have more weekly users than Looker. This shift highlights the growing preference for custom, flexible solutions over traditional BI tools. The dashboards, which started as static HTML, now support live queries and exports, and have seen a 548% increase in weekly viewers from March to June. This trend is part of a broader shift towards AI and custom tools in data visualization.
Key Points
Looker's usage dropped 33% as a homegrown HTML dashboard solution gained popularity, surpassing Looker in weekly users.
The HTML dashboard project, built on Snowflake and dbt, saw a 548% increase in weekly viewers from March to June.
The dashboards initially were static HTML but now support live queries and exports, with Snowflake OAuth as the only login method.
Security was initially lax, but the company implemented strict CSP and sandboxed iframes to prevent dashboard reach.
The dashboards are now designed to assume hostility, with content tokens expiring after an hour and working for one viewer and one host.
Why It Matters
If you're using Looker for BI, the rise of homegrown HTML dashboards built on Snowflake and dbt could signal a shift in how data visualization tools are chosen. The dashboards, which started as a side project, now have more users than Looker, highlighting the growing preference for custom, flexible solutions. This trend is particularly relevant for teams looking to leverage AI and custom tools for data visualization.
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