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🚨Meta's NameTag Face Recognition Feature Already in App Since January

Meta's face recognition tech was there all along

TL;DR

Meta's NameTag feature for recognizing faces with AR glasses has been quietly present in the Meta AI app since January. Despite Meta's insistence otherwise, it could identify faces like Michel Foucault’s by May.

Meta's NameTag face recognition system was already included in the Meta AI app as early as January, contrary to recent claims that it doesn't exist yet. The feature uses unique numerical signatures (faceprints) for facial recognition and comparison against databases on users' devices. This raises legal concerns under state biometric privacy laws like Illinois’ BIPA and Texas’s CUBI, which limit public deployment of such tech. Meta's pushback highlights the blurry line between user control and company access to face data.

Meta's NameTag Face Recognition Feature Already in App Since January — WIRED

Key Points

1

NameTag code present in Meta AI app by May; could recognize Michel Foucault’s photo

2

Faceprints stored on users' devices compared against databases populated by Meta servers

3

Illinois and Texas have strict biometric privacy laws (BIPA, CUBI) limiting tech deployment

4

Meta's pushback highlights legal grey areas over who controls face data in apps

5

Federal judges dismissed similar suits over Apple’s Photos app and Samsung’s photo app

Why It Matters

If you're developing AR or facial recognition features for your app, Meta's handling of NameTag could set a precedent. Legal challenges loom under biometric privacy laws like BIPA in Illinois, where the line between user control and company access is crucial.

MetaNameTagface recognitionAR glassesbiometric privacy

Frequently Asked Questions

Why does this matter?

If you're developing AR or facial recognition features for your app, Meta's handling of NameTag could set a precedent. Legal challenges loom under biometric privacy laws like BIPA in Illinois, where the line between user control and company access is crucial.

What happened?

Meta's NameTag feature for recognizing faces with AR glasses has been quietly present in the Meta AI app since January. Despite Meta's insistence otherwise, it could identify faces like Michel Foucault’s by May.

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