Skip to content
Tom's Hardware·

🤖Microsoft Ditches Copilot+ Brand, Focuses on AI in Windows

Copilot+ is out, AI in Windows is in

TL;DR

Microsoft has quietly dropped the Copilot+ brand, signaling a shift towards integrating AI features directly into Windows 11. The move comes as the company optimizes Windows for AI-driven memory efficiency, with new Surface laptops featuring 8GB RAM.

Microsoft has quietly dropped the Copilot+ brand, signaling a shift towards integrating AI features directly into Windows 11. This move is part of a broader strategy to optimize Windows for AI-driven memory efficiency, with new Surface laptops featuring as little as 8GB RAM. The decision to drop Copilot+ is likely driven by the need to simplify the brand and streamline AI features across Microsoft products. The company is also scaling back Copilot's presence in Windows 11 to improve performance, reliability, and updates. With the current memory chip shortage making the minimum 16GB requirement expensive, Microsoft is pushing the boundaries of what's possible with less memory. The company is still working on numerous AI features for its product lineup, including testing Copilot+ AI features on discrete GPUs, possibly expanding the feature set to PCs without built-in NPUs.

Microsoft Ditches Copilot+ Brand, Focuses on AI in Windows — Tom's Hardware

Key Points

1

Microsoft dropped the Copilot+ brand, focusing on AI integration in Windows 11.

2

New Surface laptops feature as little as 8GB RAM, optimized for AI efficiency.

3

Microsoft is still working on numerous AI features for its product lineup.

4

Copilot+ AI features are being tested on discrete GPUs, expanding feature set.

5

The company is scaling back Copilot's presence in Windows 11 for performance.

Why It Matters

If you're running Windows 11, the Copilot+ brand's sunset means you'll likely see more AI features integrated directly into the OS. However, it's unclear if every Windows 11 PC will get all the AI features previously locked behind the Copilot+ name. The shift towards optimizing Windows for AI-driven memory efficiency could impact hardware requirements and performance expectations.

copilotwindows-11ai-integrationsurface-laptopsmemory-efficiency

Comments

Subscribe to join the conversation...

Be the first to comment

Enjoyed this article?

Get it daily. 7am. Free. Reads in 5 minutes.

Join 3,555 builders reading daily.

Also get