🌟Network Launches Membership Program With 24/7 Access
Superfans Get 24/7 Access to Network Talent
TL;DR
The network is rolling out a Membership program offering 24/7 access to its talent, exclusive community features, and original content. Based on feedback from 18,000 surveys, the program aims to engage both linear and digital audiences.
The network's president is launching a Membership program designed to connect consumers with the network's talent. This subscription service will provide superfans with 24/7 access to livestreams and television programming, exclusive community features, and original creator content. The program is the result of extensive research involving 18,000 people surveyed, aiming to engage both linear and digital audiences. With more unique visitors than Axios, Politico, The Atlantic, and the Washington Post combined, the network is leveraging its strong digital presence to build a sustainable business model.
Key Points
The Membership program is the result of feedback from 18,000 people surveyed.
The network has more unique visitors on YouTube than ABC News, NBC News, and CBS News combined.
The network's digital business has more unique visitors than the Washington Post and NPR.
The program offers 24/7 access to livestreams and television programming.
Exclusive community features and original creator content are part of the Membership perks.
Why It Matters
If you're a superfan of the network, the Membership program offers unprecedented access to talent and exclusive content. However, the $0.20/GB-month premium for 24/7 access may not be worth it for casual viewers. The program is a strategic move to engage both linear and digital audiences, leveraging the network's strong cable and digital presence.
Frequently Asked Questions
Why does this matter?
If you're a superfan of the network, the Membership program offers unprecedented access to talent and exclusive content. However, the $0.20/GB-month premium for 24/7 access may not be worth it for casual viewers. The program is a strategic move to engage both linear and digital audiences, leveraging the network's strong cable and digital presence.
What happened?
The network is rolling out a Membership program offering 24/7 access to its talent, exclusive community features, and original content. Based on feedback from 18,000 surveys, the program aims to engage both linear and digital audiences.
Comments
Be the first to comment
Enjoyed this article?
Get it daily. 7am. Free. Reads in 5 minutes.
Join 3,471 builders reading daily.