💳OpenAI Launches New ChatGPT Pro Tier at $100 Targeting Claude Max
OpenAI's New $100 Pro Plan Targets Claude Max
TL;DR
OpenAI launched a $100/month ChatGPT Pro tier with 5x Codex usage, directly competing with Anthropic's Claude Max as AI subscription wars heat up.
OpenAI launched a new $100 per month ChatGPT Pro plan on April 9, inserting a new pricing tier between the existing $20 Plus and $200 Pro plans. The new tier directly targets Anthropic's Claude Max subscription by offering five times more Codex usage than Plus, with a launch promotion temporarily providing ten times the Codex usage through May 31, 2026. The move comes as OpenAI's enterprise business now accounts for 40% of revenue, and Codex has surpassed 3 million users.
Key Points
New $100/month ChatGPT Pro tier sits between the $20 Plus and $200 Pro plans.
Offers 5x more Codex usage than Plus, with 10x promo through May 31, 2026.
Directly targets Anthropic's Claude Max subscription offering.
OpenAI's Codex has surpassed 3 million users; enterprise is 40% of revenue.
Why It Matters
The new pricing tier signals escalating competition between OpenAI and Anthropic for developer and power-user subscriptions, with Codex emerging as a key battleground.
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