📱Pixi CEO Doubts Headsets for AR, Focuses on Mobile
Headsets may not be the future of AR after all
TL;DR
Pixi's CEO argues that headsets are too alienating and expensive, preferring mobile devices for AR. The new Pixi app uses AI to recognize objects and incorporate them into interactive stories.
Pixi’s CEO questions the utility of headsets in AR development, citing high costs like $3,500 for Apple's Vision Pro and their isolating nature. Instead, they're focusing on mobile-first storytelling with a new app that uses AI to recognize objects and integrate them into interactive experiences. The Pixi app lets users send personalized messages with animated characters that interact in the recipient’s real-world environment once opened.
Key Points
Pixi's CEO believes headsets are too expensive at $3,500 per unit, hindering adoption.
The company shipped just 45,000 units of the Vision Pro during last year’s holiday quarter.
Pixi is developing a mobile-first AR app called Pixi for interactive storytelling and messaging.
Users can send personalized messages with animated characters that interact in real-world environments.
Recent AI advancements enable object recognition and integration into interactive experiences.
Why It Matters
If you're an AR developer, the Pixi CEO's stance on headsets could shift your focus to mobile devices. The new Pixi app uses AI for object recognition, allowing users to send personalized messages with animated characters that interact in real-world environments when opened.
Frequently Asked Questions
Why does this matter?
If you're an AR developer, the Pixi CEO's stance on headsets could shift your focus to mobile devices. The new Pixi app uses AI for object recognition, allowing users to send personalized messages with animated characters that interact in real-world environments when opened.
What happened?
Pixi's CEO argues that headsets are too alienating and expensive, preferring mobile devices for AR. The new Pixi app uses AI to recognize objects and incorporate them into interactive stories.
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