🎉Pokémon Go Celebrates 10th Anniversary in Times Square
2K Players Battle for Mewtwo at Pokémon Go's Big Bash
TL;DR
Pokémon Go celebrated its 10th anniversary in Times Square with a special battle event. Over 2,000 players gathered to catch Mewtwo and other legendary Pokémon, marking the game's enduring popularity.
Pokémon Go marked its 10-year milestone by hosting an epic battle event at New York’s Times Square. Over 2,000 players participated in a special raid featuring Mewtwo and other iconic Pokémon. This event showcases how Scopely, which acquired Niantic's games business last year, is keeping the game fresh and engaging for its massive player base. Since launch, over 800 million people have downloaded Pokémon Go, generating $1 billion in revenue for Scopely alone in 2025.
Key Points
Over 800 million people have downloaded Pokémon Go since its launch in 2015.
Scopely generated $1 billion from Pokémon Go in 2025 alone, showcasing the game's enduring popularity.
The Times Square event featured over 2,000 players battling for legendary Pokémon like Mewtwo.
Niantic struggled to replicate Pokémon Go’s success with other IP-focused AR games such as Harry Potter: Wizards Unite and Catan: World Explorers.
Scopely sees Pokémon Go as a 'forever game' due to its expanding roster of monsters and new player influxes from each mainline release.
Why It Matters
The Times Square event highlights how Scopely is keeping Pokémon Go relevant with community events. Over 800 million downloads since launch showcase the game's staying power, generating $1 billion in revenue for Scopely alone in 2025. This success contrasts sharply with Niantic’s struggles with other AR titles.
Frequently Asked Questions
Why does this matter?
The Times Square event highlights how Scopely is keeping Pokémon Go relevant with community events. Over 800 million downloads since launch showcase the game's staying power, generating $1 billion in revenue for Scopely alone in 2025. This success contrasts sharply with Niantic’s struggles with other AR titles.
What happened?
Pokémon Go celebrated its 10th anniversary in Times Square with a special battle event. Over 2,000 players gathered to catch Mewtwo and other legendary Pokémon, marking the game's enduring popularity.
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