🚗Porsche Unveils Mission S Concept in New York
Porsche's Future Is Mid-Engine and Driver-Centric
TL;DR
Porsche unveiled the Mission S concept, a mid-engined sports car positioned above the 911. The model aims to prioritize driver engagement and individualization, with a focus on value over volume. This marks a significant shift in Porsche's strategy to recover from a profit margin collapse.
Porsche just unveiled the Mission S concept in New York, a mid-engined sports car designed to slot above the iconic 911. This isn't just a concept car; it's a regular production model set to hit the market. The Mission S is all about driver engagement, with a 'red button' that likely disables driver assists for a purer driving experience. It's a clear signal of Porsche's future direction, focusing on value over volume and individualization for customers. The plan, dubbed 'Sportwagenschmiede '35', aims to return Porsche to double-digit profit margins by 2035. This shift is crucial for Porsche's survival in a rapidly changing automotive landscape.
Key Points
Porsche unveiled the Mission S concept in New York, a mid-engined sports car positioned above the 911.
The Mission S aims to prioritize driver engagement with a 'red button' that likely disables driver assists.
Porsche's profit margin collapsed from 18% to 1% in three years, driving the 'Sportwagenschmiede '35' plan.
The plan involves laying off 9,000 people, part of a larger effort by Volkswagen Group to reduce headcount.
New models include an electric 718 Boxster/Cayman and a smaller SUV due in 2028, showcasing Porsche's future direction.
Why It Matters
The Mission S concept reveals Porsche's future direction, focusing on mid-engined sports cars and driver engagement. This shift is crucial for Porsche's recovery, aiming to return to double-digit profit margins by 2035. The 'red button' feature, likely disabling driver assists, signals a return to purer driving experiences.
Comments
Be the first to comment
Enjoyed this article?
Get it daily. 7am. Free. Reads in 5 minutes.
Join 3,570 builders reading daily.