✨Puff Necklace: Retro-Futuristic Jewelry With a Screen and Storage
A Million Views for This Flash Drive as a Necklace?
TL;DR
The Puff necklace, a retro-futuristic piece of jewelry with an integrated screen and 128GB storage, has gone viral. Despite its $179 price tag, it's set to ship this October.
A prototype of the Puff necklace, featuring an integrated small screen for customizable designs, gained over a million views on social media in 2025. The device plugs into phones or laptops and serves as both jewelry and a USB drive without its own battery. Despite being more expensive than basic flash drives ($179 vs $30), the Puff's initial release is set for October with plans to make it cheaper over time. Its design, inspired by cellular biology and tactile devices, includes features like aquarium mode and custom software for user-designed animations.
Key Points
Puff necklace gained over a million views on social media in 2025, with thousands of waitlist sign-ups
Initial release will have 128GB storage and cost $179, making it pricier than basic flash drives ($30)
Design ethos combines aesthetics and usefulness, inspired by cellular biology and tactile devices
Screen lights up with customizable designs when plugged into a phone or laptop; no internal battery required
Future iterations may include non-metal options and cheaper pricing as the duo aims for wider accessibility
Why It Matters
If you're looking for a unique piece of tech jewelry that doubles as a USB drive, the Puff necklace is worth considering. Despite its $179 price tag, it offers 128GB storage and customizable designs through custom software. However, basic flash drives with similar storage cost around $30, making the Puff less accessible for now.
Frequently Asked Questions
Why does this matter?
If you're looking for a unique piece of tech jewelry that doubles as a USB drive, the Puff necklace is worth considering. Despite its $179 price tag, it offers 128GB storage and customizable designs through custom software. However, basic flash drives with similar storage cost around $30, making the Puff less accessible for now.
What happened?
The Puff necklace, a retro-futuristic piece of jewelry with an integrated screen and 128GB storage, has gone viral. Despite its $179 price tag, it's set to ship this October.
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