📉Roblox Daily Users Down by 20M Over Six Months
Roblox's user base is shrinking despite revenue growth
TL;DR
Despite a 20 million drop in daily active users over six months, Roblox saw its revenue grow to $1.4 billion. The company attributes the decline partly to new age checks and Russia's ban.
Roblox just reported that its daily active user count has dropped by 20 million since last year, down from 152 million in Q3 2025 to 132 million today. Despite this, revenue grew to $1.4 billion. The rollout of age checks and Russia's ban on the platform are key factors behind the decline. For developers targeting younger audiences, Roblox's push for safety might mean fewer users but higher engagement from those who stay.
Key Points
Daily active users fell from 152 million in Q3 2025 to 132 million today, a drop of 20 million over six months.
Revenue grew to $1.4 billion despite declining user numbers, indicating higher engagement among remaining users.
Russia's December 2025 ban on Roblox contributed significantly to the decline in daily active users.
By Q1 end, 51% of global DAUs had age-checked; in the US, this number was 65%, impacting new user acquisition.
Roblox is increasing its focus on users over 18 with a Developer Exchange rate increase for age-checked users by 42%
Why It Matters
If you're developing games or apps targeting younger audiences on Roblox, the company's safety push means fewer but more engaged users. The new Developer Exchange rate for older users could also shift your monetization strategy.
Frequently Asked Questions
Why does this matter?
If you're developing games or apps targeting younger audiences on Roblox, the company's safety push means fewer but more engaged users. The new Developer Exchange rate for older users could also shift your monetization strategy.
What happened?
Despite a 20 million drop in daily active users over six months, Roblox saw its revenue grow to $1.4 billion. The company attributes the decline partly to new age checks and Russia's ban.
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