💸Roku Hikes Prices Up to 60 Percent for Streaming Devices
Your Roku streaming stick just got $10 more expensive
TL;DR
Roku is raising the MSRP of its streaming sticks and boxes by up to 60%, citing a shortage of memory and components due to AI demand. The new prices are in effect, but some retailers will continue selling at lower prices until stock runs out.
Roku has announced price hikes for its streaming devices ranging from 40% to 60%. For example, the Roku Streaming Stick is now $40 (up from $30), and the Ultra model costs $150 (a $50 increase). The company attributes this move to a shortage of memory and other components driven by AI demand. If you're in the market for a budget streaming device, these price increases could impact your decision-making process. Roku is limiting purchases at sale prices to three units per model, while some retailers will continue selling devices at lower prices until stock runs out.
Key Points
The Roku Streaming Stick is now priced at $40 (previously $30), marking a 33% increase
Roku Ultra's price has jumped to $150 from its previous MSRP of $100, a significant 50% rise
Retailers will continue selling devices at lower prices until current stock runs out
Other tech companies like Apple have also raised TV box prices due to memory shortages
Roku's price hikes come weeks after Fox announced its $22 billion acquisition of Roku
Why It Matters
If you're shopping for a budget-friendly streaming device, the new prices from Roku could significantly impact your decision. For instance, the Streaming Stick Plus now costs $60 (up from $40), making it less attractive compared to other options on the market. However, Roku maintains that its devices remain competitively priced despite the hikes.
Frequently Asked Questions
Why does this matter?
If you're shopping for a budget-friendly streaming device, the new prices from Roku could significantly impact your decision. For instance, the Streaming Stick Plus now costs $60 (up from $40), making it less attractive compared to other options on the market. However, Roku maintains that its devices remain competitively priced despite the hikes.
What happened?
Roku is raising the MSRP of its streaming sticks and boxes by up to 60%, citing a shortage of memory and components due to AI demand. The new prices are in effect, but some retailers will continue selling at lower prices until stock runs out.
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