💰Salesforce Tests New AI-Powered Pricing Models
Salesforce's New Pricing Models Could Shake Up Your Budget
TL;DR
Salesforce is testing new pricing models for its AI tools, including consumption-based and outcome-based options. This shift could significantly impact how enterprises budget for Salesforce services in the future.
Salesforce is developing a new pricing structure that aligns with the benefits customers realize from AI technology, including consumption-based and outcome-based options. This shift could change how enterprises budget for Salesforce services, especially as AI agents become more integral to workflows. The company is testing three ways to charge: conventional seat licenses, consumption through Flex Credits, and fees tied to outcomes. Outcome-based pricing is harder to price because both sides must agree on an objective measure of success, but Salesforce expects consumption revenue to grow as more customers put AI systems into production and purchase additional credits. It will take another three to five years for consumption revenue to become a material share of revenue.
Key Points
Salesforce is testing three pricing models: seat licenses, Flex Credits for consumption, and outcome-based fees.
Outcome-based pricing is harder to implement as it requires both parties to agree on success metrics.
Salesforce expects consumption revenue to grow as more customers put AI systems into production.
Salesforce Commit resembles hyperscaler models, allowing customers to commit to spending a certain amount over a set period.
Outcome-based pricing is expected to become more prevalent by 2030, according to PwC.
Why It Matters
If you're a Salesforce customer relying on AI agents, the shift to outcome-based pricing could change how you budget. Outcome-based pricing is harder to price because both sides must agree on an objective measure of success, but it could provide more meaningful units for billing. For example, a company could be charged based on the number of completed tasks or business outcomes rather than API requests.
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