🎧Spotify Expands Podcast Partner Program to 35 Regions
Podcasters in 35 new regions can now earn from video and audio
TL;DR
Spotify's podcast partner program expands to 35 regions, allowing podcasters to earn revenue from both video and audio content. Eligibility criteria include a minimum of three episodes and 2,000 consumption hours.
Spotify is expanding its podcast partner program to 35 new regions, including Italy, Spain, Brazil, and more. Podcasters in these regions can now earn revenue from both video and audio content, with video impressions by Premium users and ad revenue from free users counting toward earnings. The program's expansion is Spotify's largest geographical push, with video podcast consumption up 140% since 2022. Podcasters must meet new eligibility criteria: a minimum of three episodes, 2,000 consumption hours, and 1,000 engaged audience members in the last 30 days. This change has increased consumption in participating shows by an average of 45%.
Key Points
Spotify's podcast partner program expands to 35 regions, including Italy, Spain, Brazil, Mexico, Colombia, Poland, Chile, the Dominican Republic, and the Bahamas.
Podcasters in the new regions can earn revenue from both video and audio content, with video impressions by Premium users counting toward earnings.
Podcasters can distribute their shows on other platforms and keep all revenue earned from sponsorships.
Eligibility criteria for earning revenue from video podcasts include a minimum of three episodes, 2,000 consumption hours, and 1,000 engaged audience members in the last 30 days.
The change in eligibility criteria has increased consumption in participating shows by an average of 45%.
Why It Matters
Podcasters in the 35 new regions can now earn revenue from both video and audio content, with video impressions by Premium users counting toward earnings. The eligibility criteria include a minimum of three episodes, 2,000 consumption hours, and 1,000 engaged audience members in the last 30 days. This change has increased consumption in participating shows by an average of 45%.
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