💻U.S. National Design Studio Expands Team to Redesign 27K Government Sites
The U.S. is getting a digital makeover, starting with its websites
TL;DR
Peter Arnell joins as the first U.S. chief brand architect for the U.S. National Design Studio, tasked with redesigning 27,000 government sites to improve usability and trustworthiness.
The U.S. National Design Studio is expanding its team to tackle a massive digital overhaul of federal websites. Peter Arnell, an American designer with four decades of experience working with major brands like Samsung and Unilever, has joined as the first U.S. chief brand architect. His role involves reshaping the usability of government online platforms, aiming for consistency and a unified look-and-feel across 27,000 sites. The initiative seeks to simplify complex processes, such as reducing an 87-click workflow to just 12 clicks, making it easier for citizens to interact with their government online.
Key Points
U.S. National Design Studio grows its team to tackle 27,000 government sites
Peter Arnell, with four decades of brand experience, joins as chief architect
Goal is to simplify complex processes down from 87 clicks to just 12
Redesign aims for consistency and a unified look-and-feel across all sites
Improvements focus on usability, trustworthiness, and reducing user frustration
Why It Matters
If you've ever struggled with navigating government websites or completing online tasks, this redesign could make your life easier. The initiative aims to simplify complex processes, such as reducing an 87-click workflow to just 12 clicks. This will significantly improve the user experience for millions of citizens dealing with federal agencies.
Frequently Asked Questions
Why does this matter?
If you've ever struggled with navigating government websites or completing online tasks, this redesign could make your life easier. The initiative aims to simplify complex processes, such as reducing an 87-click workflow to just 12 clicks. This will significantly improve the user experience for millions of citizens dealing with federal agencies.
What happened?
Peter Arnell joins as the first U.S. chief brand architect for the U.S. National Design Studio, tasked with redesigning 27,000 government sites to improve usability and trustworthiness.
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