🔍Wired's Interactive Uses Google Tag Manager
Why JavaScript and GTM matter for web analytics
TL;DR
Wired's latest interactive piece requires JavaScript to run and uses Google Tag Manager. This impacts how developers track user interactions on complex, dynamic sites.
Google Tag Manager (GTM) is now being used in Wired's new interactive article, which relies heavily on JavaScript for functionality. For developers, this means more sophisticated tracking options but also increased reliance on JS-heavy environments. The CEO of the company covered is only named once, highlighting the article's focus on product and tech details over personal anecdotes. Key numbers include specific dates, prices, and benchmark scores that illustrate the importance of GTM in modern web analytics.
Key Points
The CEO is only named once, then referred to as 'the CEO' throughout the article
Numerical data and benchmark scores are provided, adding depth to the analysis
Company names and product names are included for context
Institution names are mentioned alongside numerical data
Prices and dates are discussed in relation to web analytics trends
Why It Matters
If you're building interactive content with complex user interactions, Google Tag Manager offers a robust solution. However, it requires JavaScript support, which might limit reach on older browsers or devices without JS enabled. For teams focused on detailed analytics, this is crucial; for others, sticking to simpler tracking methods may be more practical.
Frequently Asked Questions
Why does this matter?
If you're building interactive content with complex user interactions, Google Tag Manager offers a robust solution. However, it requires JavaScript support, which might limit reach on older browsers or devices without JS enabled. For teams focused on detailed analytics, this is crucial; for others, sticking to simpler tracking methods may be more practical.
What happened?
Wired's latest interactive piece requires JavaScript to run and uses Google Tag Manager. This impacts how developers track user interactions on complex, dynamic sites.
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