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💡YouTube Adds Custom Feeds with Gemini AI

YouTube's New Custom Feeds Let You Curate Your Own Recommendations

TL;DR

YouTube introduces custom feeds, allowing users to describe their video interests and receive tailored recommendations. The feature uses Google's Gemini AI and rolls out next month.

YouTube has introduced a new feature called custom feeds, allowing users to describe the types of videos they want to see and receive tailored recommendations. This feature uses Google's Gemini AI model to build personalized feeds based on user input. Users can create custom feeds by typing a description into a prompt box, which will be pinned to the top of their YouTube home page. The custom feed feature allows for detailed requests, including curating, featuring, or excluding specific content. This addition follows similar moves by other social networks like Bluesky, Meta's Threads, Instagram, X, and Spotify. Custom feeds will not replace YouTube's main recommendation feed but will offer users more control over their content discovery. Support for multiple custom feeds will roll out across YouTube's web and mobile platforms starting next month.

YouTube Adds Custom Feeds with Gemini AI — TechCrunch

Key Points

1

YouTube's new custom feed feature uses Google's Gemini AI to build personalized video recommendations.

2

Users can create custom feeds by typing a description into a prompt box on YouTube.

3

Custom feeds will be pinned to the top of the user's YouTube home page in their own tab.

4

The feature allows for detailed requests, including curating, featuring, or excluding specific content.

5

Support for creating multiple custom feeds will roll out across YouTube's web and mobile platforms starting next month.

Why It Matters

If you're a heavy YouTube user looking to explore niche content, custom feeds will let you curate your own recommendations. For creators, this means more targeted engagement opportunities as users can specify interests in detail. However, the main recommendation feed will still feature all recommendations, ensuring broad discovery.

YouTubeGemini AIcustom feedspersonalizationsocial networks

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