💰YouTube Ramps Up Monetization Thresholds for New Creators
New creators face higher hurdles to earn ad revenue
TL;DR
Starting Feb 1, new YouTube creators need at least 8k qualified watch hours or 20M Shorts views in 90 days to monetize. Current partners remain unaffected.
YouTube has raised the bar for new creators looking to earn money from ads and subscriptions. Starting February 1st, fresh accounts must meet either an 8,000-hour watch threshold over a year or 20 million Shorts views in 90 days. Existing YouTube Partner Program members are exempt. This move makes it harder for newcomers to monetize their content, especially those focusing on Shorts. The change reflects YouTube's strategy of rewarding consistent large audiences with financial incentives.
Key Points
New creators need at least 8k qualified watch hours over a year or 20M Shorts views in 90 days to start earning.
Existing YouTube Partner Program members are not impacted by the new thresholds.
To earn from Shorts Creators Pool, maintain 10M Shorts views over 90 days; otherwise, long-form content revenue continues.
YouTube sees over 200 billion daily Shorts views and a billion hours of watch time on TV every day.
YouTube Premium Lite offers ad-free experience, video downloads, background play in all countries with YouTube Premium.
Why It Matters
If you're a new creator looking to monetize your content, the higher thresholds mean more work upfront. For those already in the Partner Program, no changes apply. However, Shorts creators face stricter requirements for ongoing revenue.
Frequently Asked Questions
Why does this matter?
If you're a new creator looking to monetize your content, the higher thresholds mean more work upfront. For those already in the Partner Program, no changes apply. However, Shorts creators face stricter requirements for ongoing revenue.
What happened?
Starting Feb 1, new YouTube creators need at least 8k qualified watch hours or 20M Shorts views in 90 days to monetize. Current partners remain unaffected.
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