A third of enterprises just killed a software purchase — and built the thing themselves instead. McKinsey asked 1,719 leaders across 97 countries: 32% skipped buying a product because agentic coding made building it cheaper. In tech it is 41%. The part nobody quotes: only 37% report ANY EBIT impact from AI, flat year over year. Building got cheap. Maintaining never did. What is one SaaS tool your team replaced with something you built? www.contentbuffer.com #AI #SaaS #AgenticAI #BuildVsBuy #EngineeringLeadership #ContentBuffer